Transforming LATAM Real Estate with AI-Powered Solutions
"Collinear AI’s expertise enabled us to measure our AI Sales Agent’s ability to sell by developing a model based on our conversational data between human agents and customers in just a few weeks. From ideation to execution, they always felt like a part of our team!”
In Latin America's complex and unequal housing market, La Haus has emerged as a transformative force, revolutionizing how people buy and sell homes across the region. Founded by Jerónimo and Tomás Uribe in 2020, and backed by investors including Jeff Bezos, La Haus has facilitated over $1B in gross housing sales through its digital-first platform.
The company's mission to make home buying as seamless as "looking for their next flight at delta.com" led them to explore cutting-edge AI solutions to enhance their customer experience and sales process.
The Challenge: Balancing AI Innovation with Customer Experience
For La Haus, the challenge wasn't simply implementing AI—it was about creating truly effective digital sales agents that could work alongside human associates throughout the complex home buying journey.
As La Haus scaled its operations across LATAM, they encountered significant hurdles with their initial AI implementation:
- Hallucination issues that damaged customer trust and complicated the sales process
- Latency problems that created frustrating user experiences when attempting to address hallucinations
- Low conversion rates from website visitors to scheduled property visits
The Solution: Partnering with Collinear AI
La Haus found their solution in Collinear's AI alignment platform. Recognizing the need for specialized AI capabilities that could handle the nuances of real estate transactions in Spanish-language markets, La Haus and Collinear collaborated on two specific areas:
- Realtor Performance Judge designed to evaluate La Haus’ automated customer engagement systems for response quality. This judge provided La Haus realtors actionable feedback and coaching on driving higher conversions.
- Multi-lingual Hallucination Detection Judge optimized for Spanish-language real estate content. This helped La Haus replace existing prompted GPT-4o judge with better performance and cheaper solution.
"Collinear AI’s expertise enabled us to measure our AI Sales Agent’s ability to sell by developing a model based on our conversational data between human agents and customers in just a few weeks. From ideation to execution, they always felt like a part of our team!”
The Results: Improved Customer Experience and Measurable Business Impact
Collinear was able to drive outcomes for La Haus:
✔ 15% improvement in visitor-to-scheduled-visit conversion rate via automated sales coaching, directly improving La Haus's sales
pipeline
✔ 14x faster hallucination detection compared to previous solutions, creating an improved customer experience
✔ 25% greater accuracy in Spanish-language content verification, building stronger customer trust in the platform
Beyond these quantitative metrics, La Haus has established a new standard for AI-powered real estate transactions in Latin America, combining the efficiency of digital processes with the reliability of human expertise.
Looking Ahead: Scaling AI Innovation in LATAM Real Estate
As La Haus continues to expand across Latin America, their partnership with Collinear positions them to address the region's housing challenges through responsible AI implementation. With $1B in gross housing sales already facilitated, La Haus is poised to further democratize access to housing through technology that combines the best of human expertise with AI capabilities.
The collaboration between La Haus and Collinear demonstrates how AI alignment technology can drive business results while addressing the unique challenges of emerging markets—creating a recipe for AI adoption in the real estate industry.
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